content strategy for mission-driven organizations, brands, and people

Resume

Betsy Mikel

Content Designer & UX Writer

Content design evangelist who communicates the value of content throughout every aspect of product development, from discovery to design to ship date.

Systems thinker who considers holistic product ecosystems to design content solutions and repeatable patterns that can scale.

Cross-functional collaborator who builds relationships with product managers, engineers, and designers to align on goals and desired outcomes.


Experience

STAFF CONTENT DESIGNER

MOZILLA | 2018 - PRESENT

I help users make the most of Firefox. I embed with cross-functional teams to ensure content is considered early and often to design products that create value. My experience spans the Firefox desktop browser, stand-alone website products, and browser add-ons. I’m currently working on making the iOS and Android Firefox browsers more cohesive and scalable.

  • Plan, write, test, and refine content for end-to-end experiences

  • Solve content problems big and small for products at varying stages of maturity

  • Advocate for user insights and data to design successful products

  • Champion human language to simplify complex concepts

  • Work closely with design, user research, marketing, engineering, product, legal, and localization to align content and in-product messaging efforts


CONTENT STRATEGY CONSULTANT

AVECK | 2014 - PRESENT

Aveck is my content studio, inspired by the French word for “with.” I work closely with teams to help build useful and effective digital products. Clients hire me to strategize, write, and edit all sorts of content, from microcopy to entire websites and a bit of everything in between.

  • Work with design agencies and directly with end clients to provide content strategy services for digital products

  • Interface with clients and define processes to deliver high-quality content on time

  • Design content for products that balance business needs and user goals

  • Collaborate with UX design teams to create information architecture, wireframes, prototypes, and other deliverables throughout the design process

  • Available to work remotely or on-site in Chicago


COPYWRITING EXPERIENCE

SITTERCITY | SENIOR COPYWRITER | 2013 - 2014

Set brand content standards by defining voice and tone, written brand identity, and core content principles. Wrote website, marketing, and app copy.

THREADLESS | SENIOR COPYWRITER | 2011-2013

Developed creative concepts and content strategy for the artist community and e-commerce site. Wrote promotional content and web copy.

EDELMAN DIGITAL | JUNIOR COPYWRITER | 2010-2011

Wrote content calendars, social media copy, and website copy for clients.


Education

Bachelor of Journalism University of Missouri-Columbia

Minor: French | 2004-2008


Skills & Tools

  • Building alignment

  • Improving processes

  • Collaborating remotely

  • Defining content standards

  • Navigating ambiguity

  • Squelching jargon

  • Sweating the details

  • Internal and competitive audits

  • Content governance and mainteance

  • Design sprints

  • Taxonomies

  • Usability testing

  • Wireframes and prototyping

  • Information architecture

  • Web and mobile interfaces

  • Voice and tone guidelines

  • Familiar with Sketch, Figma, InVision, and GitHub

After Hours

UX COFFEE HOURS

Volunteer UX Writing mentor at UX Coffee Hours, where aspiring UX-ers can book free virtual coffee conversations with experienced UX professionals.