content strategy for mission-driven organizations, brands, and people


Hi, I’m Betsy. I’m a versatile writer of digital experiences and voracious reader of library books.


Thanks for working, mom.

My mom worked full-time. Instead of becoming a latchkey kid, I became a library kid. I camped out at the public library after school and spent many summer days there. To pass the time, I read. I traveled to different worlds as I consumed entire series of books.

A passion for reading turned into a passion for writing. I studied journalism at the University of Missouri-Columbia and glamorously started my professional career writing Facebook posts for Slim Jim. I worked as a digital copywriter at Edelman, Threadless, and Sittercity before launching Aveck in 2014.

From digital copywriter to business owner.

While working as a digital copywriter, I built my freelance business on the side. When I had enough clients to cover the bills, I took the leap into working for myself. I named my content studio Aveck, which is inspired by the French word for with. My approach is highly collaborative. I work closely with clients to craft digital experiences that deliver on business goals while keeping users front-and-center. I also write a top column for about innovative hiring practices, workplaces, and design.

Outside of work, you’ll find me biking around Chicago or studying French. If I could pick a different career, I’d choose to be independently wealthy so I could travel the world and read all day — just like when I was a kid.


Choose your corner, pick away at it carefully, intensely and to the best of your ability, and that way you might change the world.
— Charles Eames

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