content strategy for mission-driven organizations, brands, and people

Uptake

Uptake is a predictive analytics company for industrial machines. Their platform uses AI and machine learning to improve the efficiency of giant machinery like aircraft, trains, and wind turbines.

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Keeping the content team on track and on time

Keeping the content team on track and on time

Uptake operates in a fast-paced, highly ambiguous environment. The website needed to be completed quickly even as the company was undergoing a major directional shift. As the project’s content strategist, I guided Uptake’s content writers to write pages iteratively under a tight deadline. I created content standards to bring clarity and consistency across website content, then helped keep writers and stakeholders on track during the fast-paced approvals and revision process.

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