content strategy for mission-driven organizations, brands, and people

Tend

Tend connects professional caregivers with people who need in-home care. The Australian-based company and app launched in 2017.

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Empowering older adults to age exceptionally

Empowering older adults to age exceptionally

Too often, products and companies for older adults make aging seem like a burden. After exploring (and getting discouraged by) what the current in-home caregiving market had to offer, we decided to build a brand around the empowering message of aging exceptionally. Tend celebrates this stage of life with an uplifting branding and name. We then built a website that captured Tend’s positivity, both in design and content.

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