Empowering older adults to age exceptionally
Too often, products and companies for older adults make aging seem like a burden. After exploring (and getting discouraged by) what the current in-home caregiving market had to offer, we decided to build a brand around the empowering message of aging exceptionally. Tend celebrates this stage of life with an uplifting branding and name. We then built a website that captured Tend’s positivity, both in design and content.