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      <image:title>Home - Writing clear microcopy can sometimes take a surprising amount of time.</image:title>
      <image:caption>The small bits of copy you see sprinkled throughout apps and websites are called microcopy. As content designers, we think deeply about what each word communicates. Microcopy is the tidiest of UI copy types. But do not let its crisp, contained presentation fool you: the process to get to those final, perfect words can be messy. Very messy. Multiple drafts messy, mired with business and technical constraints. If you’ve ever wondered what all goes into writing microcopy, pour yourself a micro-cup of espresso or a micro-brew and read the full case study over on Medium.</image:caption>
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      <image:caption>The Firefox for Android team recently celebrated an important milestone. We launched a completely overhauled Android experience that’s fast, personalized, and private by design. When I joined the mobile team six months ago as its first embedded content designer, I quickly saw the opportunity to improve our process by codifying standards. This would help us avoid reinventing solutions so we could move faster and ultimately develop a more cohesive product for end users. Here are a few approaches I took to integrate systems thinking into our UX process.</image:caption>
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      <image:title>Home - Firefox protects your privacy behind the scenes while you browse.</image:title>
      <image:caption>These protections work invisibly, blocking advertising trackers, data collectors, and other annoyances that lurk quietly on websites. This core feature of the Firefox browser is called Enhanced Tracking Protection (ETP). When the user experience team redesigned the front-end interface, content strategy led efforts to simplify the language and improve content design.</image:caption>
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      <image:title>Home - Firefox Monitor is a service that notifies you when you’ve been in a data breach and recommends steps to take to protect your personal info.</image:title>
      <image:caption>Designing content for a product that delivers bad news presents unique challenges. Data breaches are personal. They can be stressful. Sometimes the information exposed can be sensitive. How we organize, structure, and surface content in Firefox Monitor matters. When we had the opportunity to redesign the end-to-end experience, content design played a key role. I identified ways our users were struggling with the current site, then worked in collaboration with interaction designer Ryan Gaddis to re-architect and design a new experience. These are a few of the tools and methods I leveraged.</image:caption>
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    <loc>https://www.aveck.co/about</loc>
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    <lastmod>2021-06-06</lastmod>
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    <loc>https://www.aveck.co/services</loc>
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    <lastmod>2020-05-16</lastmod>
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    <loc>https://www.aveck.co/memoir</loc>
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    <lastmod>2021-06-07</lastmod>
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      <image:title>Memoir</image:title>
      <image:caption>The old house in Riverside, Illinois where I grew up. Look closely and you’ll see me, age 11, staring out my bedroom window on the second floor.</image:caption>
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      <image:title>Memoir - Make it stand out</image:title>
      <image:caption>General Plan of Riverside - Olmsted, Vaux &amp; Co. Landscape Architects - 1869. Courtesy of The Frederick Law Olmsted Society of Riverside.</image:caption>
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