content strategy for mission-driven organizations, brands, and people


Building a safer, more private internet for everyone



I work on Mozilla’s multi-disciplinary user experience team of designers, researchers, illustrators, and strategists. As a senior UX content strategist, I collaborate with cross-functional teams to design content for Firefox features and services.

What I do:

• Plan, write, test, and improve content, including onboarding, interface language, navigational nomenclature, and website copy

• Develop content strategy, including taxonomy, nomenclature, and governance

• Champion a cohesive brand story across the Firefox ecosystem

• Create and maintain documentation to share process and decisions

• Participate in UX research to identify opportunities to improve experiences

• Advocate for users and the content experience to stakeholders and non-UX team members

• Work closely with legal and localization teams

Privacy and security are the focus of my projects. A principle in the Mozilla manifesto states: Individuals’ security and privacy on the Internet are fundamental and must not be treated as optional. My work supports Mozilla’s commitment to protecting internet users from bad actors who play fast and loose with their data.

Helping users keep their online accounts safe from hackers

Helping users keep their online accounts safe from hackers

As our lives have become increasingly more digitized, data breaches have become more common. Firefox Monitor searches for your email in past data breaches so you’ll know what info has made it to the dark web. When new data breaches happen, Firefox Monitor sends you an alert.

Since the service launched in September 2018, Firefox Monitor has gained 2 million subscribers and has been localized in 26 languages. We’re now working on revamping the site to be more user friendly and actionable.

I work on a cross-functional team of UX designers, engineers, and product owners to improve and enhance the service. I’m developing a content strategy that goes beyond informing people about data breaches. We want people to better understand the risks and feel empowered to take action to protect themselves from cyber criminals. I’m collaborating closely with an interaction designer to design high-fidelity mobile-first wireframes with real content.

In February 2019, we kicked off a research effort to explore how the tone of our content can improve comprehension about data breaches. We’re curious to discover what kinds of content will be most effective to encourage users to improve their password habits.

Respecting every user's right to keep their data to themselves

Big tech companies know things about you that you might not want them to know. Their tracking mechanisms are powerful and robust. And, it’s very profitable to share what they know with each other. Data about what you buy, watch, read, and do online should not be traded and exchanged. But it is.

I work on a suite of Firefox browser features that prevent users from being invisibly tracked online without their knowledge. Because of the many components involved, these are technically complex features. It’s my job to unpack these complexities and find clear content solutions. Right now, I’m working with several UX designers to explore how we can improve these features so their benefits are easier for end users to understand.