Designing a website to tell a more compelling story
Berglund needed a new website that better communicated their expertise and showcased their past construction and restoration projects. I helped moderate the discovery workshop, then collaborated with One Design Company to design the new site. This included conducting user interviews, developing the information architecture and site map, and co-creating wireframes with real copy.
Making information discovery more accessible
Clients considering hiring Berglund will go to their website and scrutinize past projects. In our discovery process and research, we learned that prospective clients look for projects that match as closely to their own as possible. So we designed a filtering system that users could use to drill into the most relevant projects.
The flexible design and content system supported a wide variety of construction and restoration projects. I also worked closely with Berglund’s team to provide content direction and editing support for copy across the site.