A FRESH APPROACH Tackling TO TECH's GENDER GAP
I oversaw the content strategy of Women 2.0's content publishing platform as the brand's managing editor.
When I joined my first order of business was to streamline the editorial process to keep the team organized. Then, it was time to tackle a bigger hurdle: the discouraging representation of women in tech. Most media place far too much emphasis on gender and less on the meaningful and innovative work women do.
All women in tech are first and foremost people. They are people who build startups from scratch, solve challenging technical problems and bring innovative companies to life. And yes, they happen to be women. But that doesn't need to be the only story told.
We believed retelling the same negative stories over and over discourages women from pursuing technology careers. That's why we didn't want to talk about why it was hard to be a woman in tech. We wanted to talk about why it was great. We began to publish more gender neutral content that dug into the pain points of this industry — ones men and women face. We showcased the expertise and advice of female tech CEOs, developers and investors with less focus on their "womanness."
The quality of our content improved. And we began to see more engagement. The open rate of our email newsletters increased and our social shares began to climb to the triple digits. This is good news. The more stories we can tell about the success of women in tech, the more diversity we can attract to the field.
In addition to conceptualizing, editing and managing Women 2.0's content, I also wrote blog posts to support our sponsors and partners. They do great work to help make tech a more diverse industry, and I made sure our community knew about it!
A huge thanks to the other members of the Women 2.0 team, without whom none of these editorial efforts would have been possible: Shaherose Charania, Justin Maples, Jin Zhou and Jessica Schimm.