bringing a brand voice to life
During my two years as a copywriter at Threadless, I searched for every written word opportunity to bring the brand to life.
Every piece of content I created — from the teeny tiniest error message to artist stories — revolved around supporting our community of designers. These talented individuals from every corner of the world submit their designs online with the hope that Threadless will print and sell their work.
I wrote an epic number of words to market Threadless designs and bring these artists more exposure. That included everything from writing email subject lines to producing content for brand campaigns to participating in the content strategy behind a ginormous redesign.
I thoroughly enjoyed writing in the wacky and goofy voice of Threadless. A favorite pet project of mine was writing silly thought bubbles for Carty, our shopping cart. As customers added items, he'd wink and say stuff like "10 items in my carty belly! Burrrrp!" I loved working for a brand whose shopping cart even had a personality.