Building fast growth from scratch
Inc.com is a resource for growing companies, delivering real solutions for today's innovative business builders. As a columnist for Inc’s innovate channel, I’m always on the hunt for ideas, information and inspiration to share with this audience. Topics I cover include creativity, design and technology.
I began writing my Creative Confidence column in March 2016. Out of the gate, one of my posts quickly gained traction, went viral and propelled the innovate channel towards their pageview targets that month.
I’ve continued to grow the column since. My method has been to find intriguing or surprising stories that pique curiosity. This could include anything from a fascinating brain science discovery to eye-catching office design. I also draw on my copywriting expertise to wordsmith compelling headlines. I subscribe to the Ogilvy-ism that if people don't get past the headline, they won't bother to read the rest. Those seven to 12 words are often where I invest most my time.
Press & media: I rarely accept pitches for my column. I never accept free products or trips.